The Beauty Shop

Curatorial Projekt

Group Exhibition
Up State, Zürich, Schweiz.
27.06-19.07.2014

With Leonia Brenner+Dania Michel (CH), Boris de Beijer (NL), ACA CIRCULATION (DE,SE), Louisa Gagliardi (CH), Selina Grüter+Michèle Graf (CH), iselinki (NOR), Maurice Joss (CH), Killian Loddo (FR), PRICE aka Mathias Ringgenberg (CH), Sophie Rogg (CH), Katarzyna Szugajew (PL), Daniel Vom Keller (CH), Yael Wicki + iselinki (CH, NOR), Julian Zigerli (+ Katharina Grosse).

Exhibition View with works by Killian Lodo, Leonia Brenner+Dania Michel, PRICE aka Mathias Ringgenberg, Louisa Gagliardi
Exhibition View with works by PRICE aka Mathias Ringgenberg, Selina Grüter+Michèle Graf, ACA Circulation and Boris de Bejer
Exhibition View with works by Daniel Keller, Yael Wicki, PRICE aka Mathias Ringgenberg, Leonia Brenner+Dania Michel, Killian Loddo
Exhibition View of The Beauty Shop at Up State, Zürich
Exhibition View with works by iselinki, Julian Zigerli (+ Katharina Grosse) and Maurice Joss
Exhibition View with a work by Katarzyna Szugajew The Beauty Shop at Up State, Zürich
Exhibition View of The Beauty Shop at Up State, Zürich
The idea of the exhibition is to show shop design, product placement, marketing psychology as consciously applied strategies to the works of young artists in the form of a beauty shop.
Various mirror surfaces, which can be seen under and around the exhibited works, reflect on the one hand the view of the visitors and on the other hand the different levels of spatial conditions and our understanding of them - as homage to Reiner Werner Fassbinder's film 'Die Welt am Draht'.


The connection of the two strategies aims to shine beyond the obvious superficiality underneath the structures of art representation and the art market - between office and showroom.